The things we believe that make us different and unique

In many organisations remains a disconnection between data scientists and the executive decision maker they support, limiting the ability to transform data into actions.

That’s why we are born: to bridge this cultural and technical gap that so many times compromises the efforts of companies in drive results and keep up the pace with consumers and the changes in the business ecosystem.

We are Data Translators.

Because we blend the knowledge of business and data science needs, we can improve communication and interpretation of results, and therefore provide a considerable competitive advantage to any organisation concerned with high performance and result-driven.

We use data to solve business challenges.

Businesses are facing information overload and experience difficulties to deal with the volume and variety of information, while executive decision makers are pressured to make the right decisions.

We defend that data, along with its techniques and tools, should support the improvement of business performance by focusing on what drives relevance for customer and business operations.

We believe in the right to be wrong.

Companies seek to be right so many times because errors can be costly, but the cost of not trying can be higher.

Successful data-driven companies have embraced a culture of fail fast, fail often, fail better to generate actionable insights that can create virtuous actions that lead to quick wins in a transformation roadmap.

We believe that an always "on beta" attitude where we learn fast from our errors is a crucial driver for success. You don’t have to be right all the time, but we believe in achieving tangible improvements every time.