OUR EXPERTISE AREAs

Data is diverse and so are business needs, at several levels and contexts. So, to ensure that business needs have the right answers in the right time, we blend several areas of knowledge and practice to ensure that companies achieve meaningful results and guidance for their purposes.

Business Analytics

Businesses produce a vast amount of data that needs to be processed and analysed for quick business actions - smart analytics for quick wins.

Our competencies in this area cover, among others:

• Measurement strategy and roadmap

• Definition of KPI and dashboard design

• Data modelling

• Data architecture, integration and governance

• Culture, processes and governance

• Predictive and prescriptive metrics

DATA SCIENCE & AI

Executive managers must work with data science professionals to capture the business potential from big data, black data and algorithms to better sustain customer relations and business operations.

We can assist in the selection and deployment of Artificial Intelligence solutions and business transformation projects, namely through:

• Algorithm creation

• Analytical models development

• Clustering and segmentation

• Trend and patterns identification

• Predictive models and recommendations

• Audits and business potential assessments for Artificial Intelligence

• Organizational transformation and implementation roadmaps

MARKET RESEARCH

When companies want to know more about their stakeholders and their behaviours and motivations or assess business potential in their ventures, primary research can assist. And so do us.

We can to help businesses in areas such:

• Consumer behaviour assessment

• Decision-making processes

• Market estimation

• Communication and promotional effectiveness

• New product and brand extension receptivity

• Lifetime Customer Value determination

• Loyalty and Satisfaction appraisal

• Sales effectiveness

INTELLIGENCE

Innovation and disruption can come from everywhere. Companies need to know more, better and access up-to-date information about other competitors and compare themselves.

We can assist companies in becoming more competitive through:

• Competitive benchmarking

• Trend assessment

• Opportunity and threat detection

• Marketing intelligence

• Competition monitoring

• Customer profiling